A Study of Brand Image towards Customers Satisfaction

In the recent competitive world, brand image of any company is important such as products or service offerings. Business organization mostly considers brand image as one of the powerful tool and asset for their success. In this particular research proposal, Sainsbury organization is selected which is a retail organization in United Kingdom. This study deals with understanding the key underlying factors of brand image and perceived value on customer satisfaction and customer loyalty in Sainsbury retail organization. Customer loyalty as well as customer satisfaction is a widely accepted issues prevailing in the business organization. This is mainly applicable as marketing benchmark in case of checking over the performance of Sainsbury retail organization. It is imperative to demonstrate that if a consumer is satisfied with the products and services of the corporation then the customer can display loyal attitude towards the particular brand. This loyalty of the consumers towards the bra nd is reflected through the willingness of the customer to pay more, offer positive word of mouth and display of loyal attitudes and behaviors. As rightly put forward by (), success of organizations can be regarded as a direct consequence of the brand image and can be enumerated as an important characteristic of the present marketing strategy. Sainsbury's is a nationwide commercial corporation that offers financial services and is primarily a supermarket retailer; marketing food, clothing in addition to different home products. Sainsbury’s, the superstore is a part of the multi-national corporation J Sainsbury that serves the markets of both UK and USA. The Sainsbury’s superstore was first founded during the year 1869 by John James and Mary Ann Sainsbury and is considered as one of the longest standing major food retailing chain having 788 stores (Sainsburys.co.uk. 2016). Sainsbury’s, one of the largest operators of the supermarket chains in the United Kingdom, has more than 440 stores that stock more than 23000 products with more than 40% of the items carrying the Sainsbury’s brand. Again, the company Sainsbury has diverse chains that include the Sainsbury's Superstore, Sainsbury's Property Company and Sainsbury's Bank. In addition to this, there are JS Developments that operate in the markets of UK, while Star Market and Shaw's are located in the USA (Sainsburys.co.uk. 2016). The problem issues in the present research include assessment of the attitudes of the consumers within the limited period of 7 weeks and limited resources. Again, the present study includes a small sized sample of 100 participants; therefore, the current study might fail to represent the real vision of all the customers of the UK. Again, the sample selected through the non-probabilistic sampling might not adequately represent the customers of the Sainsbury and might also include the sampling errors that might prevent the learner from obtaining the real vision of the customers regarding the effect of the brand name on the customer satisfaction as well as loyalty. The present study intends to scrutinize the   loyalty of consumers to different brands and analyses and identifies different problems along with viable solutions that can be used by corporate units as strategic moves The rationale of the present research is to investigate the impact of brand image on the satisfaction of the customers as well as intention of customer loyalty. The present study can help in understanding the nature and characteristics of association between brand image and customer satisfaction and loyalty intention in the context of the operations of the supermarket chain of Sainsbury. The current study can assist the potential financiers, academic researchers, government units in gaining important insights into the nature of the association between the customer satisfaction and customer loyalty. As claimed by (Zameer et al. 2015), â€Å"a successful brand image enables customers in identifying needs that mainly satisfies and differentiate brand from its nearest competitors†. This is a term, name as well as symbol and any other features used for distinguishing from one company product to others. Branding procedures mainly adopts differentiation one individual cattle from applied marketing strategies. It is the exclusive set of relations especially present in the mind of clients concerning any brand situates and implied promises. Brand image is mainly developed with the help of advertising campaigns for consistent time and direct pricing of product. Moreover, Gurhan and Kandampully (2013) asserted that customer desires in purchasing products from supposed brand name and drawing concentration to their behaviors in certain situational perspective. Brand loyalty is the ideal measurement from the health of organization. Researcher’s reports that 5% increment in custo mer satisfaction produces profitability ranging from 25 to 95% in more than 14 industries. Competition takes place among the major key retailers like Tesco, Sainsbury as well as ASDA and Morrison. Competition is highly increasing for way to increase in attracting clientele. Diverse organization contain own individuality in popular brand in the UK marketplace. In this particular study, Sainsbury retail organization is taken into consideration who aims at adopting strategies for capturing elevated market share and enhancing buyer satisfaction level (Aaker 2012). Effects of brand representation on buyer satisfaction as well as faithfulness purpose in Sainsbury retail organization. This mainly refers to place of property as well as liability in association with brand name and symbol. According to Wirtz et al. (2013), brand fairness refers to exclusive cost of advertising compulsory by a particular product. It refers to the optimistic influence over product equity and occurs when customers are willing to spend more due to attractiveness in connection with products and services. One of the instance about brand as an equity type considers as law obligations for preservation of intellectual property. Brand equity can even be destroyed due to inappropriate management. For instance, poor client service inversely affects brand image leads towards decrease in the sales volume (Gurhan and Kandampully 2013). Brand values recognize producers as well as consumers with the help of deep-rooted legal organization. Most of the countries set up legal system for copyright and tackling through piracy. As opined by TuÃ… ¡kej, Golob and Podnar 2013), product is a tradable creation having reliable quantifiable monetary worth. Sainsbury is scheduled in the index of FTSE 100. Customers having positive image will not be focusing mainly on temporary promotional offer but over the overall brand. There are major classifications of product equity named as brand alertness, professed quality as well as brand faithfulness and brand relations. Brand Awareness - It is single of the major determinants of product equity. It mainly indicates the ability of the possible clientele in recognizing as well as recalling other brand. It is important for the clientele that they should be conscious regarding the product worth and their buying choice at the same time. Brand with high awareness has higher level of probability in purchasing items at retail chain organization (Gurhan and Kandampully 2013). â€Å"Brand Loyalty† - It is solitary of the major solution factor of product equity having direct positive influences. It indicates that a personality purchases goods as well as services from same brand in comparison with other brands. Brand Associations - It is distinct as cordial connection between brand as well as memory. It is a composite thought, which mainly connections with one an additional like several episodes, facts as well as ideas and examples. It aims at generating knowledge of brand network. Perceived Quality - It mainly refers to the perception of clientele of advantage on largely quality of products and services. It is one of the types of tangible product in towards brand recognition. Particular brand perceived quality aims at generating values with the help of offering from purchase, charging premium prices as well as motivating members to the channels of distribution. As opined by Tu, Li and Chih (2013), â€Å"satisfaction is the consumers fulfillment response†. It is that judgment of merchandise and examination features having agreeable level of consumption-related satisfaction involving level of under-fulfillment. Similarly, So et al. (2013) stated that earlier studies on customer satisfaction emphasized on effects of prospect as well as performance and disconfirmation of potential. As mentioned by Severi and Ling (2013), customer expectations are mostly pre-trial beliefs in regard with product working through orientation position or contrast normal on the product appearance. There are different literatures present on customer satisfaction focusing on expectations as well as needs of customers. Some of the researchers emphasizes mainly on the capabilities of using innovation as well as advanced technology in enhancing customer services. Some others indicate in understanding the significance of companies for focusing on customer services. Company mostly adopt unique instrument for measuring the client approval. As per Selnes (2013), customer satisfaction assessment is one of the key mechanisms used by successful organizations in current financial system in and around the globe. Customer satisfaction measurement helps in holding the existing customer as well as providing directions on attracting the new customers in the competitive trade surroundings. As opined by Ryu, Lee and Gon (2012), dimension of customer satisfaction understand the extent of helping organization for bringing improvement in their customer services. It is noticed that content customers mostly advocate products and services to family and friends. Nguyen, Leclerc and LeBlanc (2013) summary their earlier ten scope of examine quality to five scopes mentioned below: Tangibles- Tangibles relates with various physical equipments like counters, lights as well as physical environments and computers. Reliability- Reliability concerns mainly with capability for performing the promised services on accurate form. Addition to that, it relates with ability of trouble solving as well as time limits and service rights of the clientele (Severi and Ling 2013). â€Å"Responsiveness†- Responsiveness relates with enthusiasm to help customer, easily achievable in sequence as well as prompt services and responding demand of the clientele. â€Å"Assurance†- Assurance regards mainly to politeness, employee understandings as well as knowledge and their capability in stimulating confidence and trust especially to the customers (Muth, Ismail and Langfeldt 2012). â€Å"Empathy† - Empathy connects with kind individual attention as well as individual repair and sympathetic of specified desires of the clientele (Severi and Ling 2013). Scholars enclose their own set of disagreement regarding the significance as well as significance of SERVQUAL model. On the contrary, Muth, Ismail and Langfeldt (2012) assert that SERVQUAL dimension applies by lot of scholars for assessing customer satisfaction in institutions like banking, hospitals, educations, hotels as well as telecommunications and restaurants. In this particular context, researcher mainly adopts SERVQUAL model for evaluating customer satisfaction level at the retailers in the countries. Due to elevated competition and other related environmental issues, customer satisfaction as well as examine quality becomes on one of the fundamental marketing strategy for business companies. It requires enough enhancing service quality for long-term sustainability as well as growth for dealing with the threats and challenges in the competitive environment (Severi and Ling 2013). Service quality is the extent that mainly concerns with service offered by Sainsbury organization in meeting or exceeding customer expectations. Service quality is complicated in nature for measuring the customer service providers from different backgrounds for equivalent services and products. The first model mainly examines in the quality of services as proposed by Martà ­nez and del Bosque (2013) focusing on three major factors like technical quality as well as useful quality and representation quality. In this particular representation, scientific quality refers as what is being delivered as well as functional quality indicates process of service delivery at the same time. One of the famous models for customer satisfaction measurement is known as SERVQUAL as future by Lee et al. (2015). It mainly focuses on examine quality as well as difference between customer expectations and their perceptions regarding purchase products or services. Examination quality assessment based upon evaluation on the examiner deliverance as well as service outcomes. It mainly asserts good scale of usage as well as assessment for quality services in Sainsbury retail organization. It is one of the selected meaningful tools for association of assessed specific services for confirming valid as w ell as reliable outcomes (Muth, Ismail and Langfeldt 2012). Researchers adopt this model for evaluating level of customer satisfaction at Sainsbury retail organization. In this regard, Kapferer (2012) have asserted that more than fifty prepared definition of product loyalty divided as behavioral as well as composite approach. In this study, researchers found more that 60% loyalty measures in behavioral terms. According to He, Li and Harris (2012), customer loyalty defines that â€Å"a deep held commitment to repurchase or re-patronize a preferred products or services consistently in the near future†. It constantly causes recurring product set purchase depending upon the situational influence as well as making efforts in having potential causes for switching behaviors. Few scholars suggest that adopting behavioral as well as attitudinal approach for providing influential meaning towards brand loyalty. Behavioral assessment corresponds with static result from dynamic decision procedures. It makes no particular attempt in recognizing the elements for essential brand loyalty buying as well as causal factors (Muth, Ismail and Langfeldt 2012). On t he contrary, attitudinal assessment relates feelings of customers for definite intentions such as willingness for recommending and repurchasing services or products. Addition to that, they added that Sainsbury retail organization obtains in order of repurchase intention at measuring client approval in the most appropriate way. It is important to understand the fact that optimistic product image contribute towards enhancing client loyalty and building strong brand image for the company. Brand representation is considered necessary for companies for gaining life customer loyalty leading to gear up organizational efficiency. According to Hameed (2013), store image associates relates directly with store satisfactions. Some of the other factors include social motives as well as relationship with clientele has contrary belongings especially on client faithfulness. This mainly considers committed relationships between organizations as well as customers for keeping well-built link between brand picture and client loyalty. A investigates by Chung, Yu and Shin (2015) establish that there is no significant link between satisfaction as well as loyalty. Corporate representation associates with other elements such as approval has no significant belongings on faithfulness. Reputation leads towards customer loyalty due to high level of trust in getting public relation. Researchers confirm that client satisfaction positively influences on customer loyalty. When a particular customer is happy with the brand, then customer will recommend it to others and will not switch to other brands. From most of the empirical researches, retail image verifies that customer satisfaction strongly affects loyalty intention like intention for repurchasing particular product (Muth, Ismail and Langfeldt 2012). It demonstrates that customers claims towards high-satisfied customers for becoming loyal for the business organization. The development of the conceptual structure illustrates the association between the benefits of the brand image, customer satisfaction, satisfaction of the customers and the loyalty of consumers (Muth, Ismail and Langfeldt 2012). The careful facets of the product image are essentially the useful, representative, communal, and empirical and emergence augments. The development of the hypotheses primarily based on the empirical evidences and the literature are as follows: â€Å"H1: There exists a positive association between the advantages of the brand image and customer satisfaction† â€Å"H2: There is a positive relationship between the brand image and the customer loyalty intention† â€Å"H3: There exists a positive association between satisfaction of the customer and the loyalty intention† From the above reviewed literatures on product image, customer loyalty as well as client approval and any other relationships following the conceptual framework (Amin, Isa and Fontaine 2013). The above conceptual framework develops relationship among brand image benefits as well as customer approval and faithfulness meaning. Some of the careful factor of product image involves useful, symbolical and manifestation. As rightly put forward by John Kuada (2012), researches are essentially based on different underlying philosophical assumptions and valid research methods that are appropriate for the development of the knowledge in a particular study. The present segment on research methodology refers to different research procedures and the design that the learner can utilize in the current study. The research design refers to different strategies, instruments, tools and techniques for data collection and interpretation. In addition to this, the research methodologies and the design also explain different stages along with the processes involved in the study. As rightly put forward by Anderson and Shattuck (2012), the research philosophy can be categorized as positivism, interpretivism and realism that help in understanding the results as well as interpretations. The learner can adopt positivism that can help in introducing different subjects with the topic under consideration. The research of positivism refers to the study of the outcomes of the research with detailed research based on statistical techniques on matters related to the effects of the brand image and customer’s perceived quality on the overall satisfaction of the customers (Maxwell 2012). In this case, the researcher can select the research philosophy of positivism as the study involves future analysis of the impact of the brand image on the satisfaction of the customers with special orientation to the operations of Sainsbury. As rightly indicated by Miller   et al.   (2012), the research approach helps in providing an edge in the course of the discussion on effect of the brand image on the satisfaction of the customers and loyalty intention. The research approach essentially involves the inductive as well as the deductive approach for conduction of the research work. As opined by Pickard (2012), the deductive research approach stresses on the causality, whereas the inductive research approach refers to the process of investigation of new phenomena from diverse perspectives. The learner intends to adopt the inductive research approach for the purpose of testing the hypothesis and investigating the new phenomena based on research questions. The learner can consider the samples from more number of stores from different parts of the UK in order to validate different findings. Furthermore, the learner can consider a sample of 100 customers selected from six different retail outlets founded in London. A small sample of 100 customers can be taken into account owing to the time constraints as well as limited resources of the learner. In addition to this, diverse retailing brands are taken into consideration in the survey in a bid to ensure that the participants of the survey are from diverse backgrounds. However, the learner can take into consideration the non-probabilistic sampling that essentially involves the process of random selection. Furthermore, the leaner can also take into account the purposive sampling in the process of non-probability sampling that can help learner to select a predefined group with a specific purpose in mind (Fahy and Jobber 2012). As rightly put forward by Glanz et al. (2012), the primary and secondary data are two different types of data that require different types of skills as well as resources. Researchers in the social field can acquire data by getting it directly from subjects of their interest. The data hereby collected directly from the subject of interest from the field is known as the primary data. Researchers can acquire data on their own by way of surveys, interviews as well as direct observations. In addition to this, the researchers can also make use of the data that has been gathered by someone else. This is known as the secondary data. The secondary data can be collected from the official websites, published reports, journals and newspaper among many others. Therefore, for the purpose of the present study, the learner can also make use of both the primary as well as the secondary data (Jara and Cliquet 2012).   As rightly indicated by Oh   et al.   (2012), it is important to know the sources of the data to know the methods of collection of the data. The learner can take into account the process of sample survey for the purpose of the collection of the primary data required for the present research. The learner can frame the questionnaire containing the pertinent questions for the study and distribute the same to the target respondents of the survey with a request for reply. The responses to the participants gathered from the questionnaire can help the learner in acquiring the requisite data for the study. Again, the official websites, published reports, journals, books and newspapers can also become the sources of the secondary data for the present study (John Kuada 2012). The research work needs to be carried out in an appropriate manner by taking into consideration different ethical issues in mind. A research work needs to be conducted honestly and proper data needs to be used to accomplish the present research. The researcher can acquire primary as well as the secondary data and use it in the research work in an ethical manner. In addition to this, the learner can also take into account other ethical considerations that include objectivity that refers to the need of aversion of the bias in process of the experimental design, data evaluation, data interpretation, peer review along with the other important areas of research that have the need for   objectivity (Jara and Cliquet 2012). Furthermore, the learner also needs to incorporate the integrity in the research that refers to keeping promises as well as agreements, ensure conduction of the activities with sincerity, striving for consistency of actions as well as thoughts. The learner also needs to avoid errors and at the same time negligence and critically scrutinize their own work. In addition to this, the researcher also needs to keep good records of different research actions that include data collection, research design as well as correspondence with diverse agencies and journals. In addition to this, the learner needs to be open to criticisms from different quarters as well as innovative ideas. Moreover, the learner also needs to ensure the non-utilization of different unpublished data, procedures and results without prior permission. The learner also needs to acquire appropriate acknowledgement and credit for different contributions to the research and need to respect the patents, copyrights as well as other forms of intellectual property. Besides this, the learner also needs to be socially responsible and endeavor to promote both social good through the research that can prevent different social damages through research, public education as well as advocacy. The learner also needs to avoid discrimination among different respondents of the survey based on the race, ethnicity as well as other factors. Again, the learner also needs to be aware of the pertinent laws as well as institutional and governmental procedures that are applicable for the present research work. Nevertheless, the learner also needs to make it certain that the present work is used for academic purposes o nly and not for any commercial purposes.   The present research can direct the ways for the further research on the present topic. The areas for future research includes the procedures of handing the brand issues by different academic as well as market researchers, company and marketers. In addition to this, there remains scope for investigating the ways that can enhance the satisfaction of the consumers with the enhancement of the brand image and increase in loyalty of the consumers. Analysis of the strategies, empirical evidences and literature review Assessment of the Research methodology Data collection method- primary and secondary data Assessment and interpretation of data Aaker, D.A., 2012.  Building strong brands. Simon and Schuster. Amin, M., Isa, Z. and Fontaine, R., 2013. Islamic banks: Contrasting the drivers of customer satisfaction on image, trust, and loyalty of Muslim and non-Muslim customers in Malaysia.  International Journal of Bank Marketing,  31(2), pp.79-97. Anderson, T. and Shattuck, J., 2012. Design-based research a decade of progress in education research?.  Educational researcher,  41(1), pp.16-25. Brodie, R.J., Ilic, A., Juric, B. and Hollebeek, L., 2013. Consumer engagement in a virtual brand community: An exploratory analysis.  Journal of Business Research,  66(1), pp.105-114. Chung, K.H., Yu, J.E. and Shin, J.L., 2015, February. The relationship among perceived value, brand image, customer satisfaction, and customer loyalty: The moderating effect of gender. In  Proceedings of the 3rd International Congress on Interdisciplinary Behavior and Social Sciences  (pp. 145-148). Fahy, J. and Jobber, D., 2012.  Foundations of marketing. McGraw-Hill Education. Glanz, K., Bader, M.D. and Iyer, S., 2012. Retail grocery store marketing strategies and obesity: an integrative review.  American journal of preventive medicine,  42(5), pp.503-512. Hameed, F., 2013. The effect of advertising spending on brand loyalty mediated by store image, perceived quality and customer satisfaction: A case of hypermarkets.  Asian Journal of Business Management,  5(1), pp.181-192. He, H., Li, Y. and Harris, L., 2012. Social identity perspective on brand loyalty.  Journal of Business Research,  65(5), pp.648-657. Jara, M. and Cliquet, G., 2012. Retail brand equity: Conceptualization and measurement.  Journal of Retailing and Consumer Services,  19(1), pp.140-149. John Kuada, 2012.  Research methodology: A project guide for university students. Samfundslitteratur. Kapferer, J.N., 2012.  The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Lee, D., Moon, J., Kim, Y.J. and Mun, Y.Y., 2015. Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty.  Information & Management,52(3), pp.295-304. Mackey, A. and Gass, S.M., 2015.  Second language research: Methodology and design. Routledge. Martà ­nez, P. and del Bosque, I.R., 2013. CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction.  International Journal of Hospitality Management,  35, pp.89-99. Maxwell, J.A., 2012.  Qualitative research design: An interactive approach: An interactive approach. Sage. Miller, T., Birch, M., Mauthner, M. and Jessop, J. eds., 2012.  Ethics in qualitative research. Sage. Muth, A., Ismail, R. and Langfeldt Boye, C., 2012. Customer Brand Relationship: An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty. Nguyen, N., Leclerc, A. and LeBlanc, G., 2013. The mediating role of customer trust on customer loyalty.Journal of service science and management,  6(1), p.96. Oh, L.B., Teo, H.H. and Sambamurthy, V., 2012. The effects of retail channel integration through the use of information technologies on firm performance.  Journal of Operations Management,  30(5), pp.368-381. Pickard, A., 2012.  Research methods in information. Facet publishing. Ryu, K., Lee, H.R. and Gon Kim, W., 2012. The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions.International Journal of Contemporary Hospitality Management,  24(2), pp.200-223. Sainsburys.co.uk. (2016). [online] Available at: https://www.sainsburys.co.uk [Accessed 17 Aug. 2016]. Selnes, F., 2013. An examination of the effect of product performance on brand reputation, satisfaction and loyalty.  Journal of Product & Brand Management. Severi, E. and Ling, K.C., 2013. The mediating effects of brand association, brand loyalty, brand image and perceived quality on brand equity.  Asian Social Science,  9(3), p.125. So, K.K.F., King, C., Sparks, B.A. and Wang, Y., 2013. The influence of customer brand identification on hotel brand evaluation and loyalty development.  International journal of hospitality management,  34, pp.31-41. Tu, Y.T., Li, M.L. and Chih, H.C., 2013. An empirical study of corporate brand image, customer perceived value and satisfaction on loyalty in shoe industry.  Journal of Economics and Behavioral Studies,  5(7), p.469. TuÃ… ¡kej, U., Golob, U. and Podnar, K., 2013. The role of consumer–brand identification in building brand relationships.  Journal of business research,  66(1), pp.53-59. Wirtz, J., den Ambtman, A., Bloemer, J., Horvà ¡th, C., Ramaseshan, B., van de Klundert, J., Gurhan Canli, Z. and Kandampully, J., 2013. Managing brands and customer engagement in online brand communities.Journal of Service Management,  24(3), pp.223-244. Zameer, H., Tara, A., Kausar, U. and Mohsin, A., 2015. Impact of service quality, corporate image and customer satisfaction towards customers’ perceived value in the banking sector in Pakistan.  International Journal of Bank Marketing,  33(4), pp.442-456.

On Designer Babies and the Concept of Children as Property Essay

On Designer Babies and the Concept of Children as Property - Essay Example The relationship between parents and children are very different between the relationship between owner and property. Whereas the owner of a property generally has real right over it, in that he can do anything he wishes to do with it, the same cannot be said in regards to children. We cannot legally dispose of them or any part of their body, either by selling them for adoption or by forcing him to undergo unnecessary surgery. Even when the parent himself is at the brink of death, the child cannot be compelled to donate his organ so as to ensure the success of any organ transplant that would save his father or mother. The child cannot be used as a means to benefit his family, his parents, or even society in general, if the act required of the child will be to his disadvantage. Even when the act required is to the child's advantage, if it is not essential and basic to his survival as a person, he cannot be forced into it. You cannot force a child to take a nap if he does not want to. You can beg him, as is often the case, but this would still entail voluntary assent on his part. Unlike property, a child has a mind and a will of his own, and is awarded specific rights as children and as individuals. Children enjoy a dual role, that of being their parents' child and that of being a separate individual. I think that it is the existence of this dual role that draws the line between what parents can and cannot do with their child. As your child, he can be scolded for not eating his green peas. As an individual, he cannot be forced to eat the green peas. All the rights of an individual are enjoyed by the child, and these are tempered only by your rights as a parent looking after the good of your ward. You are allowed certain privileges that are not enjoyed by people not his parents, but these privileges do not supersede the basic human rights that extend to all individuals. These "privileges", also, are awarded with the presumption that they will be used with the child's welfare in mind. If this presumption is violated, parental rights can be withdrawn by the sta te such as when children are withdrawn from the custody of their parents. With property, on the other hand, the owner can do whatever he wishes to do with his property for as long as his acts do not endanger the rights of other individuals. This basically means, that if you could place your house in such a location that setting fire to it would not involve the risk of harming other people and their property, then you are quite free to go ahead and burn your house. The relatively new development of "designer babies" places a unique strain on the principle of children as not being the property of their parents. Whereas we would be quick to object if a parent sets his daughter for an involuntary appointment with a plastic surgeon, we are a bit lost when the alterations are made while the child is not yet born. It's a difficult dilemma because it forces us to specify the point when a child already enjoys his rights as an individual person. Coming from a time when abortion of the fetus is generally legalized, then we could not help but say that the object that is being exposed to genetic engineering at that point does not as

The challenge of police leadership Research Paper

The challenge of police leadership - Research Paper Example amongst the team, the importance of empowering employees, the importance of making decisions with consensus, and the importance of the implementation of actions in the transparent way is highly important for becoming successful leaders. The police department also needs good leadership skills to control the law and order in the society and community (Tully 1999). The leadership skills required by the police force of any country are faced by many challenges. The biggest challenge is to control the people and make sure that everyone obeys the law. Those that are violating the laws need to be dealt in a stern way by the police (Tully 1999). Challenges with police leadership also lie in controlling the performances of the employees and delegating those tasks according to their potential and ability. The police leaders also need to control their subordinates in an effective manner so that all the subordinates conduct their duties in the manner required. Delegating orders to the subordinates by the leaders of police is a very commanding and autonomous task. It needs to be conducted with careful reviews so that all the goals and objectives are attained successfully by the department of police (Guest 2002). The leaders need to ensure that commitment and dedication is present in the employees of the police department so that when critical tasks are assigned to them, it can be ensured that the task will be carried out well by the employees. The leaders need to listen to the problems of the subordinates and other employees. If employee problems and views are considered there are high chances that successful police leadership can be attained as all employees would be willingly working hard to achieve successful results (Gilmartin and John 1998). There are ethical challenges faced by the police leadership. Bribery is one of the common things observed in the police departments. The leaders of the police department should ensure that they don’t get involved into any

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Contract - Essay Example For example, in the case of Gibson v Manchester City Council7, the words â€Å"may be prepared to sell† constituted an invitation to treat and not a distinct offer. Indeed, the Gibson decision challenged the traditional view for formation of contractual agreement. In this case, Lord Denning asserted that when considering whether there is a binding contractual agreement, it could be argued that â€Å"there is no need to look for strict offer and acceptance. You should look at the correspondence as a whole and at the conduct of the parties and see therefore whether the parties have come to an agreement on everything that was material8†. However, there has been some uncertainty in this area of law as evidenced by the case of Carlil v Carbolic Smoke Ball Limited9. In this case, the defendant was the proprietor of a medical substance and placed and advert in the Pall Mall Gazette promising to pay $100 to anyone who used the carbolic smoke ball for two weeks and who for a limited time after contracted the flu virus. Carbolic Smoke Ball Limited argued that the advert did not constitute an offer but was rather an invitation to treat. The Court of Appeal rejected this argument and held that there was a legally enforceable contract. The advertisement constituted an offer to the whole world and was capable of amounting to an offer of a unilateral contract without the requirement for acceptance. The Carlil decision had far reaching implications for contract law, with some commentators arguing that there is no difference between an â€Å"invitation to treat† and a contractual â€Å"offer†10. However the facts of the current scenario indicate that Owen’s letter was a distinct offer to sell the car to Andrew for  £30,000 and the central issue in contention is whether Andrew accepted Owen’s offer to create a binding contract. Valid acceptance in law follows a

History Analysis Paper Essay Example | Topics and Well Written Essays - 750 words

History Analysis Paper - Essay Example The cold war politics in the Truman years Lessons according to Marshall The Truman years characterized the crazy periods of war and peace interchanges amongst nations as the United States of America, the Soviet Union, Germany, Japan and other European nations. This period encompasses the time after the world war two. Various occurrences of war, victories and loss of life emanated during this time which made history of all ages in the world. This is according to general Marshall. According to general Marshall, one of the renowned military leaders in the states, the American society got prepared enough for any further attacks. He authored a systematic military alliance that could stand any strength of attack from foreign nations. This reading proposes that modern war fare necessitated for careful and skillful military planning. The United States of America got prepared for any further internal catastrophe as a result of the Truman time. This preparation is a reflection of today’ s military actions in the US and other nations in the world, as evidenced by the retiring Eisenhower’s message during the farewell. Moreover, this is evidenced by the class films worked on during the week. According to the author of this reading, maximum preparedness for internal protection was outlaid by George Washington during his time of reign. As a way of adoration to his nation, George strategized and revealed a long tem overdue plan on protection against external attacks. With this, we are able to figure out that military actions were a plan of different nations, and resulted in conceptual counters on the same. Germany is another nation that was sick of military protection during this time. This provides a lesson to the US state of force. With negligence of the American troops to fight in protection of their nation, the German armies were in operation sweeping the entire Europe. It took the remedies of errors made by the armies to protect America. The nation had to get involved in the French war. Marshalll asserts that he had to stand out and persuade the reigning authority on the need to establish an everlasting defense policy in the nation. He perceived this as to save the nation of its myriad wealth which was going waste. With Hitler forging several wars with the American nation, the Great Britain had to stand in between them. But one notion has since pushed America to settle for an internal peace and protection. Considering that it is one of the stronger nations, it is concerned with assigning peace to the entire nations of the world. In this case, we see America standing out as one of the forces of peace during the Truman times. Therefore, according to the author, a nation as the US has all the capacity to prepare for and against war. Technology and war As evidenced during the Truman times, international war is mostly won with skillful utilization of military machines. This is reflective with the American soldiers during this time. According to the author, men are needed in war same to technology. For instance, the American success in air and sea fights centrally dwelt on technology. Apart from relying on me alone, the author empresses that technology is quite subtle to any success in the modern warfare. Moreover, technology is quite contributory to the entire success of national economy. Men are needed as much as technology is important. The farewell address of 1961 This was a farewell that warned the US on the impending military industrial complex. President

Fully discuss absortion and emission spectroscopy follows instruction Assignment

Fully discuss absortion and emission spectroscopy follows instruction below - Assignment Example The atomic emission spectrometer consists of four major components. These include the atomizer, the nebulizer, the Monchromator and the detector. Flame is used to atomize the sample so that the resultant atoms can interact with the radiation. Monchromator is used to discriminate wavelengths that do not conform to the requirements of the experiment. Detector is used to detect the emitted wavelengths. During experiment, five processes take place. The first three processes takes place simultaneously. These threes processes include the dissolvation, vaporization and atomization. They take place when the sample is introduced into the atomizer. Dissolvation is the process where the solvent sued to dissolve the sample is evaporated (Crouch & Skoog 63). The thermal heat energy from the atomizer forces the solvent, which is water, to evaporate instantly. Vaporization occurs when the resultant solid sample is vaporized into gases. Lastly, the atomization occurs when the resultant gases are broken down into atoms. All these takes place as a result of high thermal energy from the flame. Principally, both the atomic emission spectroscopy and the atomic absorption spectroscopy exhibit all these three steps. However, the fourth step is what differentiates the atomic emission spectroscopy from the atomic absorption spectroscopy. I atomic emission spectroscopy, the gaseous products obtained are excited to higher energy level. Excitation occurs when the electrons in the atoms gain energy and move to higher energy levels. However, the electrons cannot stay in the higher energy level indefinitely (Crouch & Skoog 71). This is because there is no constant energy to maintain them in the higher energy levels. Because of this, they are unstable. Consequently, to regain their stability, electrons would be forced to drop back to their original state called ground state. This process is called de-excitation. De-excitation is normally accompanied by several

Compare and contrast the American approach to anthropology through Essay

Compare and contrast the American approach to anthropology through 'Culture and Personality' with the approach of the British 'Functionalist School' - Essay Example It has been observed that there are usually four parts or sections of Anthropology that includes Archaeology, Physical, Linguistics and Cultural anthropology. The idea of four-field anthropology mainly emerged from the United States and European continent. Cultural anthropology mainly relates to the advancement of the American culture during the early 19th century. American anthropologist often seeks to comprehend about how people in the American society intended to understand and appreciate the world around them. On the other hand, the approach of the British Functionalist School differs with the Americans especially in terms of studying the culture and anthropology of the society2. Contextually, this particular essay intends to present a comparative analysis about the approach of the Americans to anthropology on the basis of the culture and personality with that of the approach or thinking process of the British Functionalist School. Culture and personality forms a core part of the subject area of anthropology especially in context to the American way of thinking for this particular subject. This particular aspect of personality mainly deals with the approach of comprehending the relation amid the personality traits of individuals with that of his/her cultural significance. In the process of understanding the interlink amid culture and personality within the American process of thinking, certain ideas such as cultural pattern and personality traits are provided with utmost importance. Erik Erikson and Ruth Benedict were among the pioneer leaders who worked towards understanding the approach of the American anthropology in the domain of personality and culture3. The American approach to anthropology mainly includes gaining knowledge from the textbook about past culture as well as personality and interlinking the same with the assumptions and theories developed by numerous scholars for this particular subject matter. However, this